Logo Critique

Apple: professional, serious, designed for students and business people, color is perfect due to its simplicity and ease of use for all products

Color use is bold, strong, fun script, easily recognizable, well-known, designed for everyone (no specific target market), immediately think of cold, fresh soda

Recently, this logo makes me think of Jersey Shore and more for people who want to express themselves through crazy designs on t-shirts, has become more well-known, not really directed for young kids; more teens, some of the designs are built off of tattos

If one is true to the brand, this logo is easily recognized on all the products, bold, luxurious, simple design, very appealing to the eyes, made for women and not kid directed, color is noticeable, however, makes me think of summer when the company sells high-end products directed for all seasons

 

When looking at this logo, I think of a small group of friends who act as family all with jobs where they help each other out.  Designed not for kids, but for men and women aging from 18-55.  The bold, lower-case font is easy to read and and very clear in presenting itself.  The color is perfect because black is clear to the point without using a color to express a certain meaning.  I think the star symbolizes how most episodes feature a guest start/celebrity who makes an appearance