Brochure

I wanted my logo and slogan to be directly in the front and have my information on a different page in order for the company name to stand out.  I put two pages of testimonials because it is a new company, I wanted many people's opinions of the product.  I have a clear explanation of what my company is selling in three separate paragraphs.  The water droplets add the effect of rain as well as a border for the logo and explanation.  I used blue font for everything, except for the explanation because the product information is the most important part.  

Letterhead

When working on my letterhead, I wanted to do a simple design on the two corners in order for my logo to stand out the most.  I chose the navy blue color for the corner design to match my business card, which in the long run matches my logo.  The two diagonal lines helps separate the contact information, which also goes along with the lines on the business card. 

Business Card

I chose the navy and turquoise font color to resemble the feeling of water.  I wanted the "wave" line to divide part of my card so my logo stands out from everything else.  The slogan is typed on the path of the wave line to show a flowing effect.  I did a gradient effect on the back to spice the card up a little, but not be too dramatic and add it in the front too. 

Business Card Sketches

Questionaire

1) What is your business?

      We make windshield wipers.

2) Describe your business in one sentence

     We make windshield wipers that dry the car in one swipe with no left over residue.

 

3) Who is your target audience?

Drivers. Men and Women. Teenagers. Delivery People.

    Who are your competitors?
       AM Equipment and Rain-X

5) What makes them better/worse than your product/service?

Most windshield wiper companies are made from quality material; however, ClearView provides a windshield wiper that is able to dry any type of windshield in one full swipe. Our biggest competitor is Rain-X because they offer water-repellent technology, but do not clear wind sheild in one swipe. 

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

         No.

7)  (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

 We want this product to have a well-known, positive feeling and customers be knowledgeable of what the product offers.

Why is this important? We want our product to succeed and one-up all of its competitors. 

9) If your company was an animal, what animal would it be and why?
       Sea star because they can absorb water in any extreme temperature.

10) If your company/brand was a person, who would it be and why?

Mary Anderson because she invented the windshield wiper

11) If your company/brand was an object, what would it be?

 A large, quick absorbing sponge.

12) If your customer was a cartoon character, who would it be?

 SpongeBob because he can soak up water quickly.

Lyrical Collage