Commercial 1
The visual style of the commercial is the use of animation of hamsters and fighter machines. The tone of the commercial when viewed for the first time is happy, funny, cute, and upbeat. The product being displayed is the Kia Soul 2012. The commercial is directed towards young adults, males and females ages 18-25. Drivers who are concerned about the economic condition today and how their car performs and how well the mileage is on gas. The ‘problem’ the product is solving is an upgraded version of their older model of the car, “a new way to roll.” The car delivers more power and better fuel efficiency than ever before. There is no narrator in this commercial. The commercial is successful in grabbing and keeping the audience’s attention throughout the entire commercial. I did not feel bored or distracted while watching it because the audience is familiar with the song as well as laughing at the animations being used.
Commercial 2
The Axe commercial’s visual style uses live action. The commercial portrays a funny tone as well as a woman showing how much she enjoys the smell of Axe. The product being sold is Axe body spray. The commercial is directed toward teenagers, both males and females looking to smell fresh and feel good about themselves. The females can see this commercial and will think about buying this for their significant other in order for them to smell how the guy in the commercial does. The ‘problem’ that is being solved is body odor and the commercial shows its added “boom chicka wah wah” effect along with its new fragrance. The narrator is a voice over towards the end saying how the product has improved. The commercial is both successful and unsuccessful. It is successful in that it clearly depicts how well the guy will smell when using the product, however, in reality, a woman will not act like that when smelling the product.
Commercial 3
The visual style of the commercial is live action. The commercial is educational as well as persuasive where after seeing the effects of the eye shadow; one will want to purchase the product, Almay eye makeup. The target audience is woman ranging from 16-25 years of age who wear make-up for every day wear, as well as people who need guidance as to how to correctly apply make-up without it looking too heavy on the eyes. The ‘problem’ the product is solving is creating the smoky eye look. The product is a do-it-yourself kit that intensifies eye color, and talks you through in how to apply three different colors step by step. Kate Hudson is a narrator as well as an off screen narrator discussing the steps. The commercial is successful by using Kate Hudson to sell the product because she is a well-liked actress. The commercial also shows how to use the product and is not dull at any point of watching it.
Commercial 4
The visual style of this clip is live action. The tone of this Smirnoff commercial is fun, loud, a good time. Their target audience is males and females who enjoy great nightlife ages 21-30. The ‘problem’ being solved is Smirnoff has more fans and wants to obtain more fans by proving it is a higher quality and better taste than more expensive types of vodka. They have a taste test and everyone chooses Smirnoff over the more expensive type. The commercial shows all of Smirnoff’s fans dancing, drinking, and enjoying themselves. There is an off screen narrator. The commercial is successful in showing how drinking Smirnoff can make people enjoy their night. The challenge is to obtain more fans.
Commercial 5
The visual style to sell the Orbit gum being used is live action. The tone used is funny and random. The target audience is males and females any age who want to have clean, fresh breath. The ‘problem’ being solved is cleaning up a dirty mouth. This has two different meanings to it. One is obvious in showing that chewing Orbit gum will give you fresh breath. Another meaning is chewing the gum will fix your “dirty” mouth so you do not use swear words and take away your anger. There are on screen characters as well as an off screen narrator. The commercial is successful in creating play on words with the use of the word “dirty.” It shows a funny way of how chewing Orbit gum can affect one positively.
